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Shopify is a great tool that empowers creators and business owners to sell their products and services on their own. It starts with a site, but eventually, like any business, a Shopify user will need to look into the different marketing functions to determine the best ones to invest time and money into–and the best ways to make use of different channels.
Social media marketing is one of the most common ways to unlock new audiences and reach out to people who are likely to be interested in your product or services. Read on for tips and tools that will help you boost your Shopify marketing efforts.
If you haven’t already, set up social media pages that link to your Shopify site. Setting up your pages is an easy (and essential) first step to take. Make sure to create social pages that match the visual identity of your site.
Choose cover and profile photos that will boost your brand, and make sure to fill out the “About” section of your pages–include a short bio and a link to your site to help boost your Shopify site.
With Shopify being such a popular tool, it’s not surprising that developers have created apps to make it easy to integrate Shopify sites with social media platforms. Below are a couple of apps and descriptions to explain how each can be used in social media marketing.
- Privy: While not directly tied to social media, Privy will help you use popups to build your email list. Using your email list, you can then retarget people who have visited your site using social media platforms. Reaching out to people who were already interested enough to visit your site is a great way to boost sales.
- Facebook Chat by Beeketing: This Facebook chat app allows you to chat with Facebook users directly through your store. Through this app, you can answer questions, resolve complaints, increase customer satisfaction, and boost sales.
There are more apps added to Shopify’s library all the time. Discover more free apps to use with your Shopify store and comment below with some of your favorites.
3. Set up tracking
When you have potential customers finding your products through various social channels, organic search, and referrers, it can be difficult to determine how users are interacting with your site. Use UTMs to help you determine how customers are getting to your site, how many times they visited before converting, and what their journeys look like.
Understanding your customer journeys will help you figure out the best way to reach audiences. If most customers came directly from Facebook, signed up for emails, then converted after one email, then you’ll know to reach out to new audiences on Facebook for a high conversion rate. You’ll likely have multiple common customer journeys, and understanding them will give you insights into the best way to use social media for marketing efforts.
4. Keep your resources in mind
It can be easy to convince yourself that you need to invest your time into all of the different social media platforms in addition to building successful email campaigns, writing SEO-friendly content for your blog, and developing relationships to earn referral links. When diving into social media to boost your sales, it’s important to keep your resources in mind.
You might not be able to put 100% effort into each social media platform, and that’s okay. Pick one or two that you want to start with and go from there. Set up a goal, determine what your KPIs are, set milestones, and assign tasks with dates to make sure that you stay on track. Once you’ve established your first 1-2 social pages, you can move on to the next one to cast a wider net and reach more audiences.
It can be beneficial to use social media management tools, such as Sprout Social, to help automate and build out campaigns across multiple channels.
5. Make use of direct and indirect marketing
The more obvious way to use social media to boost Shopify sales is to use direct marketing–sharing and showing off your specific products to get your audiences to buy. There’s another way to boost your Shopify marketing efforts though, and that’s through indirect marketing.
Indirect marketing is used to build a brand and increase your authority rather than getting customers to buy now. Writing blog posts and answering questions about industry trends is one way you can use indirect marketing.
Share these blogs through social media to boost your brand. Once your brand has built up a reputation, your direct marketing efforts will be much more successful.
6. Get creative
Social media requires a little extra creativity. Especially with the changing algorithms and the high levels of competition, you’re going to need to get really creative to make sure you’re reaching the right audiences on social platforms. From visuals to different kinds of marketing approaches, make sure you’re testing new approaches, trying different A/B tests, and constantly and tracking success rates.
Social media is a powerful marketing channel, and it is constantly changing. While the constant change is a challenge, it is also an opportunity to try new things and reach new audiences. Once you’ve established your Shopify site, use social media to target new audiences and boost your sales.