Selling Digital Products on Shopify

While Shopify is known for helping retailers sell their physical goods online, it’s also an incredible platform for those seeking to sell services or digital products. According to a study from firstdata.com, “…approximately 74% of online purchases are digital goods and services, as opposed to physical.” As the world consumes more and more written content, images etc., and the use of services delivered online rises,…

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How to Reduce Cart Abandonment in 2020

7 out of 10 consumers, on average, abandon their carts. For an ecommerce business, that is a scary statistic. It means that you might be closing only 30% of sales on your website. Fortunately, there are many tactics that you can employ to encourage shoppers to complete a purchase. In this post, we will go through the top tips to reduce cart abandonment.  Tip 1:…

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Shopify Experts: Who Are They and What Do They Do?

Running an online store means wearing many different hats. As a shop owner, you are often the designer, accountant, developer, marketer, customer service agent and a myriad of other titles required to run a successful online business. It’s an enormous task, and while we commend those who are able to do it all themselves, we know that most Shopify store owners require a little (or…

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20 Conversion Rate Optimization Strategies from Top Shopify Stores

Building an e-commerce business from scratch is not easy. From deciding where you’re going to source your products, how you’re going to set up your business, to marketing your store, the list is often endless. Add another task to this list! The task of convincing buyers to purchase your products in a cut-throat competitive digital buying environment.  Your store must be designed entirely with your…

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What are the most popular Shopify themes and why?

Let’s start with the very obvious. What IS a Shopify theme? Simply put, it’s a template for how your store looks and feels. Think layout, style, colors and fonts – all factors that determine the design of your store. What you plan to sell in your store can help determine what theme you’ll choose. If your store sells cosmetics, a classy and stylish theme may…

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Carson acquires user testing platform UserInsights.com

We’re pleased to announce that Carson has acquired the user testing platform UserInsights.com. Our mission has always been to help eCommerce store owners build better websites. We’ve accomplished this with our small task service at Carson, and later with our Shopify freelancer platform at Storetasker (acquired Oct ’19).  We’ve supported thousands of eCommerce stores since 2015, and this experience naturally helps us spot patterns and…

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How Carson shone a light on Vasili Lamps

Say Hello to Vasili Lights Founded by two architects with a love of interior design, Vasili Lights is an Amsterdam-based studio that creates whimsical and sea-inspired light fixtures. Since 2015, Vasili Popov and Lidiya Koloyarskaya have been making paper craft lampshades in the shape of aquatic animals. Some of the lights are meant to be assembled at home, because: “Making things by hand gives you…

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Learning from the best: What features are right for your Shop

Around 87% of merchants are using Shopify stores. This popular eCommerce platform has made it easier than ever to create a custom shop for your products. Unfortunately, popularity can often result in fierce competition.  To ensure customers choose your e-store, you need to create an attractive and enjoyable shopping experience. A large part of that shopper experience relies on the features your shop includes. In…

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How Carson tuned up Galaxy Music Notes’ online store

Meet Galaxy Music Notes As a professional musician and music teacher with over 30 years of experience, Mizue Murakami wanted to create an online space where students and music enthusiasts can access quality sheet music. Thus, Galaxy Music Notes was born.  Her journey as a musician has seen her performing and touring with the Russian Ballet dancer, Mikhail Baryshnikov and his dance company as well…

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How we work together – our awesome team

The Carson team consists of many different individuals, from across the world. Our dedicated employees span across 24 time zones and speak over 12 languages! Each of us brings a unique perspective and personality to the team, and we wouldn’t have it any other way. As the digital work landscape changes, remote teams become more and more commonplace. Through trials and experimentation, Carson has come…

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