5 Awesome Omni Channel Strategies That You Can Use For Your Business

Omnichannel marketing is the future of business. It is a business model that allows customers to switch seamlessly from one platform to another. Omnichannel makes a better customer experience while also earning larger companies more money by making their companies accessible across the board. Many large B2C companies, once learning what is an omnichannel contact center and how it benefits the customer experience, started incorporating…

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150 Shopify app perks and discount unlocked for our community

For over a year, my team and I at www.HeyCarson.com have been partnering with Shopify app and theme teams to offer exclusive discounts to our small task service subscribers. We’ve collected special offers for nearly 150 apps. I estimate the combined value of the offers and discounts to be somewhere between USD 5k-10k maybe more, impossible to say. We’ve worked very hard on this since…

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Extra Support in Uncertain Times 🙏

Since 2015, Carson has been a leading Shopify expert service for thousands of merchants who use Shopify, from solopreneurs to Shopify plus teams. We even helped many internal Shopify staff with their side-hustle stores! With your support, we’ve built an essential service for non-technical store owners who need quality development and design help to grow, but simply can’t justify typical agency rates and budget-breaking minimums….

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Key Strategies for Boosting Your Store’s Sales With a Messenger Chatbot

To make a sale, you have to speak to each buyer’s unique needs and appeal to them as individuals. But technology now allows brands to easily reach a global audience of billions. How can you, as a merchant, maintain this effective, personalized sales approach—but at scale? Technology is responsible for this new challenge, and technology also holds the key to solving it. One tech tool…

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Top 7 eCommerce Accounting Mistakes

As an eCommerce business owner, you have a lot on your plate, from sales and marketing to sourcing new products and customer service. While some things you can learn by doing, there is one area where making mistakes can be quite costly. That’s accounting.  Fortunately, there are tools and resources available to help eCommerce merchants streamline their accounting and avoid costly errors. In this post,…

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How Carson Helped Musluv Spread Its Wings

Meet Musluv Sun Protection for Babies Musluv’s story begins with the love a new mother feels for her firstborn child. When founder Natasha’s baby Alex was born, she felt anxious about protecting him from the harsh Australian sun. “I noticed that some parents were using muslin wraps to shield their babies’ skin, but I soon discovered they were too thin and porous, providing almost no…

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Selling Digital Products on Shopify

While Shopify is known for helping retailers sell their physical goods online, it’s also an incredible platform for those seeking to sell services or digital products. According to a study from firstdata.com, “…approximately 74% of online purchases are digital goods and services, as opposed to physical.” As the world consumes more and more written content, images etc., and the use of services delivered online rises,…

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How to Reduce Cart Abandonment in 2020

7 out of 10 consumers, on average, abandon their carts. For an ecommerce business, that is a scary statistic. It means that you might be closing only 30% of sales on your website. Fortunately, there are many tactics that you can employ to encourage shoppers to complete a purchase. In this post, we will go through the top tips to reduce cart abandonment.  Tip 1:…

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Shopify Experts: Who Are They and What Do They Do?

Running an online store means wearing many different hats. As a shop owner, you are often the designer, accountant, developer, marketer, customer service agent and a myriad of other titles required to run a successful online business. It’s an enormous task, and while we commend those who are able to do it all themselves, we know that most Shopify store owners require a little (or…

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20 Conversion Rate Optimization Strategies from Top Shopify Stores

Building an e-commerce business from scratch is not easy. From deciding where you’re going to source your products, how you’re going to set up your business, to marketing your store, the list is often endless. Add another task to this list! The task of convincing buyers to purchase your products in a cut-throat competitive digital buying environment.  Your store must be designed entirely with your…

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