Holiday Prep for your E-Commerce Store – Start in the Summer

Both e-commerce and physical stores know that business often slows down during the summer months. Use this summer shopping hiatus to make your e-commerce store ready for the upcoming holidays. During the months of June, July, and August, sales can drop as much as 30%, but these slow shopping months for e-commerce stores can be a perfect time to get ready for the fests ahead….

Read More

VESC – 4 Steps you should follow before sending a cold email campaign

If your business deals with e-commerce or you run any kind of email marketing campaign in general, you should be concerned about your email deliverability and reply rate. Endless efforts are put in any cold email campaign and a slight deviation from the expected deliverability rates can drive the efforts in vain. Hence, it is necessary that all the precautions are taken before you start…

Read More

You Talked – We Listened! 2019 Customer Satisfaction Survey

We’re excited to share with you the results of our annual customer satisfaction survey. This is an important and indispensable part of improving the services we offer here at HeyCarson. Settle in for this week’s special post that’s all about you – our customers! A few weeks ago, we put together a survey to learn more about what our customers wanted, their thoughts and wishes….

Read More

What Makes a Successful Customer Journey?

It’s no secret that a customer’s journey through your website must be seamless for a successful sale. We talk to two experts, Kenneth Sytian, CEO of Sytian Production and Megan Dennis to find out what elements are needed for this success. E-commerce is more than just setting up an online shop – it requires web development, SEO, marketing and good design. All these elements boost…

Read More

Be an E-Commerce Trendsetter – 2019 E-Commerce Trends

The digital world is constantly evolving and changing. As new trends emerge, it can be overwhelming to stay abreast of all the new developments and make sure your e-commerce site is up to date. We’ve put together 8 trends that are set to change the way we shop online in 2019. There are plenty of fads that don’t stick around. Take virtual reality for example….

Read More

How to Optimize eCommerce Websites for Voice Search Results?

E-commerce companies all over the world increasingly rely on new technological innovations to provide their customers with some additional service that will make online purchases smoother and enjoyable. Voice search has unprecedented influence on today’s E-commerce SEO. Now, with the help of mobile devices, individuals give voice search commands to search engines to find the desired products and services. Search speed is one of the…

Read More

Simply the Best: 5 Ways to Give your Customers the Online Shopping Experience They Deserve

Competition to provide a great online shopping experience can be a challenge. Customers have high expectations, short attention spans and little time for browsing. Learn five small but effective ways you can create an enjoyable online shopping experience for your customers. Customer service is not just for brick and mortar shops, and online stores can also offer a delightful experience for a user. From the…

Read More

Images and Graphics in Social Media: Why, When and How

What is the importance of social media images and how can they be a useful tool for an e-commerce business? Today it’s a given that your brand’s social media posts need to have graphic images. Whatever the platform, they engage your audience and communicate your brand’s story, but it’s important to understand why and how to use them. Competition to stand out is increasing, and…

Read More

7 Social Media Strategies to Build a Strong Brand

Nowadays, social media is more than just connecting with your friends and family. It has given users the opportunity to share their stories, as well as build their business from home. Meanwhile, companies big or small are using social media to reach their target audience in a more relatable way. However, using social media for your business is not that simple. As Studio Marque puts…

Read More

Web Design vs. Graphic Design – Do you Know the Difference?

Both are equally important to a beautiful and easy to navigate e-commerce site, but what are the differences between the two? In this article, we explore the differences and similarities between graphic and web designers. There is often confusion between graphic and web design and with good reason – sometimes the two disciplines overlap, making it easy for non-tech people to mix up the two…

Read More