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The e-commerce industry is a highly competitive space.
Online shopping is growing at a rapid pace, and retail e-commerce sales surpassed 2.3 billion dollars worldwide. But it doesn’t end there ‒ the numbers are expected to double within the next three years.
It might be good news for most e-commerce businesses. But with so many competitors on board, it’s getting harder and harder to stand out from the rest of the pack.
If your e-commerce site doesn’t land in the top results whenever a prospect starts a product search, it’s unlikely that you will be generating leads with organic traffic.
That’s why there is an ever-growing need to create an SEO-friendly website.
In this post, we’ll discuss seven useful SEO data-driven tips for an e-commerce website.
1. Choose Keywords Wisely
Keywords are one of the significant elements of SEO. They are usually, the words and phrases that are most commonly searched in an industry or website. It can be made up of a single word, short phrase, or long phrase.
Lately, long keyword phrases have been doing relatively well on search results. So, identify what’s the most valuable keywords in your site. That way, when your target audience looks for the information they need, they will come across your website too.
To make your first sale, keywords should also be appropriately placed to attract the right leads.
2. Structure Your URL
While the URL structure of your site isn’t a top priority, it’s still crucial.
Ideally, you need to simplify your URLs so that you’d come up with more unique ones for each page. Don’t overlook the delicate details.
Search engines place websites which they think are relevant on top of search results. One of the ways a search engine can tell whether or not a site is useful to a user’s query is the user’s behavior when visiting it.
Take bounce rates for example ‒ if the bounce rates are high, it acts as a signal to search engines that the website isn’t relevant for a particular query since the user left. It will also immediately factor in the time the user spends on the page.
These user behavior metrics are crucial in ranking algorithms. Your site’s navigation significantly impacts these metrics.
So, see to it that your site has a structured header and footer with links to critical sections. That way, you can guide visitors on your website.
Moreover, breadcrumbs are useful in guiding bots through multiple categories and subcategories in your site. Ensure that they’re organized in a logical and correct order, as this can significantly impact how pages are viewed on the Search Engine Results Page or SERPs.
4. Implement Call-To-Actions
CTAs are buttons in your site that tell your customers what to do, what to click on, and what to buy.
A clear call-to-action on every page lets you steer prospects to the most appropriate spot in your conversion tunnel.
These recommended actions can be direct ‒ to purchase a product, or a seemingly innocent e-mail subscription button. By strategically placing CTA buttons on the right pages, you’re engaging customers without compromising the relationship you’ve already built with them.
Note that the actions you recommend should align with their interests. A user in your product pages wants to buy something. Meanwhile, someone in your content page wants to learn more. CTAs help them in advancing their goal.
5. Publish Better Content
The content that you publish can have a significant impact on whether or not your content is going to be SEO friendly. If search engines don’t index it, it will never show up on search results.
Therefore, you always need to publish high-quality and informative content to ensure your content is indexed.
Moreover, see to it that there’s no duplicate content in your site. Otherwise, you will be penalized and will hurt your rankings.
6. Engagement With Social Media
When doing SEO for your website, integrating social media is another important factor. Chances are, Google and other search engines are going to be more interested in your site if it’s highly recognized on social media.
When your content is liked and shared by users, it simply goes to show that you have high-quality content in your site.
7. Mobile Friendliness
Users might come across your site on search engines. Then, they click on your site using their smartphones, and it isn’t user-friendly. In some cases, the whole site doesn’t load at all.
According to Google, today’s mobile internet users have now overtaken desktop users. Since users now want information right away, they’d likely abandon a site that isn’t mobile friendly.
Therefore, if you’re going to boost your SEO rankings, optimizing your website for mobile should be a top priority. Even if users are using their desktops and laptops, there will be times when they will be relying on mobile.
Over to You
To generate more leads and to maximize the overall reach of your e-commerce site, you need to focus on creating a perfect SEO strategy. SEO helps you rank higher in SERPs, and will also help your site be more visible to your target audience.
So, the more traffic you gain, the higher the chance you’re going to make conversions.
Over time, it will help you drive in more revenues, and sales.
So, there you have it. Hopefully, you can use this post as a guide to boost your e-commerce strategy in the long run.
This is a guest contribution from
Juliette Anderson. Juliette is an Outreach Community Specialist for an e-commerce fulfillment company that specializes in partnering with online sellers who have an average parcel weight of 5+ pounds or greater. She works hand-in-hand with e-commerce stores to achieve optimal sales for four years already. Her specialty lies in social media marketing and paid promotions.