As an online entrepreneur and marketer, you always need good visuals to promote your brand & products. Whether it’s a new Instagram post, your latest newsletter or a postcard, the good design captures attention, enriches…
Browsing Category Design
Are you looking for the latest design trends to improve your Shopify store? In this category, you’ll find the best design practices you can follow in order to create a store that converts.
Prepare your Valentine’s campaign with Carson
Is your store prepared for Valentine’s Day? Though it’s an unofficial holiday, it’s quite a busy one for online shopping. According to the National Retail Federation, spending in 2019 reached $20 billion! An interesting statistic…
4 Tips for Working with Designers & Developers
As an online store-owner, you’ll often find yourself outsourcing design, development and content creation jobs to freelancers. There’s a certain level of trust that must exist between yourself and the person you are giving responsibility…
Collection Pages: Organizing Products the Right Way
In an age of overwhelming choice, how you organize your site plays an important part in the customer journey. This is where collection pages come into play. Simply put, collections are how you group products…
Pages That Sell: Building an Effective Product Page
Congratulations! The visitor to your site has arrived at the product page, which is often the last place they’ll visit during their purchasing journey. This is where they make the decision to buy your product,…
Building an Intuitive and Beautiful Homepage
E-commerce is a visual world, where customers come to your site expecting beautiful images of your product, simple navigation and easy to find information about your company. An impressive homepage is the first step to…
HeyCarson has a New Look!
Drum roll, please…We are unveiling our new website! Don’t worry, our services haven’t changed (but they’ve definitely improved) – it was simply time for an updated look that reflected our growth as a company over…
What Makes a Successful Customer Journey?
It’s no secret that a customer’s journey through your website must be seamless for a successful sale. We talk to two experts, Kenneth Sytian, CEO of Sytian Production and Megan Dennis to find out what…
Simply the Best: 5 Ways to Give your Customers the Online Shopping Experience They Deserve
Competition to provide a great online shopping experience can be a challenge. Customers have high expectations, short attention spans and little time for browsing. Learn five small but effective ways you can create an enjoyable…
Images and Graphics in Social Media: Why, When and How
What is the importance of social media images and how can they be a useful tool for an e-commerce business? Today it’s a given that your brand’s social media posts need to have graphic images….