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It’s go time: The holiday shopping season is here!
With just 20 days left before Black Friday, 23 days until Cyber Monday and only 46 days left until Christmas, most eCommerce stores have already launched their holiday marketing campaigns – leveraging every selling opportunity available. But don’t worry if you didn’t get a chance to prepare for the holiday marketing and waited until the last minute; there are still plenty of things you can do to make sure this holiday season is your best yet.
Read our 8 tips for last minute holiday marketing campaigns you can (and should) still launch:
1. Create a holiday gift guide:
For a lot of people, buying gifts is stressful. It’s not easy to guess what your 14-year old niece likes or what your 85-year old granddad might appreciate. Businesses can help by identifying the products in your inventory that would make good gifts for different types of people.
Create a holiday gift guide (or a few for different personas) that highlight the products you sell that make good gifts and who is most likely to like them. You’ll be providing value to your customers at the same time that you highlight your products for them to buy.
Temporarily redesign your website for gift givers. Think about the categories that would be useful for them – things like all gift items under $10, or options to browse by age categories.
It’s reasonable to expect that a decent portion of your traffic in November and December will be from people looking for gifts, so make it easy for them to find what they’re looking for and make the decision to purchase items from you.
3. Use re-targeting to recapture researchers.
Over two-thirds of consumers say they spend time researching products before they make the decision to buy – that’s even for products under $50. The percentage actually goes up to 85% of people for any products over $50. That means you may have people visiting your website, browsing your products, and then moving on without making a decision to buy right then – but not making an immediate decision doesn’t mean they’re not still interested.
To help make sure those people don’t forget about the products they saw on your website, use retargeting technology to remind them about the products they viewed as they browse the web, and use personalization technology to provide a customized experience based on their past behavior when they do come back to your site.
4. Promote digital gift cards to last minute shoppers
Don’t underestimate the power of holiday marketing campaigns that promote your gift cards – especially if you offer digital ones. This will help boost your holiday sales, especially at the end of the season. In fact, in a survey 60 percent of respondents said they plan to give gift cards or certificates this year. Even better? One in four digital gift cards are sold between Dec. 21st and Dec. 24th — great news if you’re getting a late start on your holiday marketing!
Also, gift cards are the most profitable product for any store as a huge no.of gift cards go unspent every year. Offer gift card on your Shopify store this holiday season and promote the gift card with some special offer with it.
Everyone loves getting something for free. In fact, one of the main reasons your customers “Like” your Facebook page is so that they can either obtain a discount or win something. Creating a holiday focused contest not only excites your fans, it is also a great way to build links to your website, increase traffic and create social engagement.
A great idea is to use the “12 Days of Christmas” theme to announce a different promotion each day. Kick off this promotion on Cyber Monday with something big and then continue to create buzz and excitement for your store over the next 11 days with a new promotion each day. The best part is that you still have 24 days left to get this campaign up and running! So what are you waiting for?
6. Host a flash sale
Give your holiday revenue a quick boost with a flash sale. Tell your customers that you’ll slash the price on one of your most popular items for a small window of time. Offering a 10-20% discount will generate some buzz, but the most successful flash sales offer deep discounts.
How can you offer big savings and still make money? Offer a limited number of discounted items for a limited time.
Think about Black Friday doorbuster deals. People line up to get their hands on the 10 TVs that are on sale for $50-$100. A few lucky customers will get a great deal, but a deal like this is enough to get customers in the door. Once they’re in your shop, they won’t leave empty handed. They’ll likely shop for other items on their list.
Tips to run a successful flash sale:
- Leak the news of a flash sale on social media the day before, and send a text message or email that tells customers to watch for a can’t-miss promotion a few days in advance.
- Be honest. Tell customers the deal is only good “while supplies last.”
- Make the deal so good it’s hard to resist.
- Keep it simple. Make the deal easy to redeem, like this example from Nine West that tells customers to print the deal or show their phone at the checkout.
7. Send personal holiday greetings to your existing customers
Take a cue from individuals who send special holiday greetings to their friends and family and do the same for your customers. Express your appreciation by sending your messages via email or social media. It’s an unexpected message for them that could lead to increased sales for you.
8. Extend your promotions past the end of the year
Most businesses put a lot of effort into their marketing leading up to the end of the year and then kind of drop it after that. But the days after the holidays are also prime shopping time as well. 65% of people say they’ll be doing holiday shopping into January. When you think about it, it makes sense. People receive money and gift cards they’re ready to spend, or receive items they decide to exchange.
Keep up your marketing and promotions into January so you can reach those people ready to keep spending, and do so at a time that’s less competitive than November and December. Your sales at the beginning of the new year may be able to make up for that late start you got.