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Nowadays, social media is more than just connecting with your friends and family. It has given users the opportunity to share their stories, as well as build their business from home.
Meanwhile, companies big or small are using social media to reach their target audience in a more relatable way.
However, using social media for your business is not that simple. As Studio Marque puts it, “Social media can be a minefield for many businesses. So building a smart, easily actionable plan is an essential first step.”
That said, here are seven actionable social media marketing tips on how you can build a strong brand.
1. Know Your Goal
Before you start working on your social media marketing plan, it is best to determine your brand’s mission and vision first.
Your mission refers to the reason you built your company. It talks about what you do, how you do it, and who do you do it for. Take Amazon’s mission statement for example:
“To be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lower possible prices.”
Your vision, on the other hand, deals with what you want your brand to be in the future. In the case of Amazon, their vision can be something as being the most innovative and diverse e-commerce platform for sellers and customers all over the world.
2. Choose The Right Platform
Once you’ve aligned your brand’s mission and vision, the next step is to pick up the right social media platform. By “right social media” we mean any medium that majority of your target audience use and suits the nature of your business.
Why be selective of it instead of having an account on every social network known to man? Because building a brand requires efficiency.
It is much easier to manage just a couple of social media accounts. Not to mention that reaching out to your target audience through platforms that they frequent ensures that your message will generate engagement.
3. Create Engaging Content
When leveraging social media for your brand, it is always best to create and share content that will compel your audience to engage. We are not just talking about likes, shares, and retweets here. Your aim is to compel your audience to talk about your brand and your products.
Take Coca-Cola’s liquid and linked ideas for example. Liquid ideas are marketing campaigns that when executed the right way becomes the talk of the town. These campaigns, which are in line with your company’s mission and vision, tend to have a life of its own. And depending on the consumers’ behavior, you end up creating a follow-up campaign. Thus, it becomes a linked idea.
4. Include Photos and Videos
Creating social media content is more than just text.
According to TapSnap, 65% of people nowadays are visual learners. In addition, HubSpot’s 2018 survey revealed that 54% of consumers would like to see more videos from brand and businesses that they support.
If these stats are not enough to convince you to add images and videos on your social media content, here are some data from Socialbakers:
- Facebook posts with images drive 2.3 times more engagements
- Tweets with images generate 150% retweets
5. Be Creative and Fun
Going back to our Coca-Cola example earlier, one of their most successful campaigns is ‘Share a Coke.’
It was developed on their “Create Happiness” brand story wherein they replaced the logo with the most popular names. In addition, consumers are encouraged to share their stories on social media using the hashtag #ShareaCoke. As a result, Coke became the most talked about brand in New Zealand alone.
According to Evan Tarver, there are four reasons it has become one of the best-performing campaigns in the company’s history:
- Consumers are encouraged to create online content
- The brand becomes relatable on a personal level
- The campaign itself is a strong call-to-action
- The campaign gets updated
Bark & Co.’s Stacie Grissom pointed out “No one will want to listen to what you’ve got to say! Always try to avoid clichés, don’t do what everyone is doing, and have some fun.”
6. Maintain the Consistency
Consistency is key in any marketing and branding strategy. Keep in mind that people’s attention span is short. In addition, there is a growing number of social media platforms sprouting across the Web.
Irregular social media posting can kill your branding efforts.
Thus, it is important that you post on all of your social media channels regularly. It doesn’t have to be daily. Your posting frequency will depend on your audience’s behavior. This is where trial and error comes in.
7. Collaborate with Influencers
Collaborating with celebrities to promote your brand can be expensive. Which is why some up-and-coming businesses leverage the power of influencers.
“Influencer marketing allows you to piggyback off the audience that established people in your industry have already built.”
As Dominique Jackson pointed out.
Just keep in mind that an effective influencer is more than just having a large number of followers. According to Gerardo Dada of SolarWinds, an influencer must have the reach, contextual credibility, and salesmanship.
Social media marketing and building your brand go hand-in-hand. That’s because it helps your brand to be relatable. Not to mention that it gives you another avenue to reach your target audience.
Leveraging the power of social media helps you build your brand based on trust. All you need to do is develop consistent and creative content that is in line with your business’ mission and vision.
This is a guest contribution from Alexe Chasanov. Alexe works as an Outreach Community Specialist from California USA. She works with different companies, and when she’s not working, she’s at home reading books and sipping the best local wine. Her goal is to drive awareness to people through her writings.