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The holiday season is almost here! With the store traffic set to spike, this is the perfect opportunity to invest in conversion rate optimization. Last year, e-commerce sales during the holidays saw a boost of 14%, and retailers are expecting even higher growth this year.
With 94% of holiday shoppers either researching or purchasing products online, optimizing your store for better conversion should be the top priority for your holiday marketing strategy.
In our previous post, we discussed how to prepare for holiday season marketing. Here are 10 tips to optimize your store and increase conversions this holiday season.
1. Add badges to your products
74% shopper spend less than 5 seconds on a page before leaving the site. To make it easy to browse your store, use product badges to mark products on various offers or low stock.
Badges also make your store look more active. However, it is not only the matter of appearance, it has been found that badges can improve the conversion rate up to 52%. Badges helps you to draw the users attention upon a specific offer or product you wish to highlight.
2. Offer gift wrap option
Holiday is the season of gifting and everyone loves to send a gift nicely wrapped. We all know the joy of opening a wrap to uncover the gift from our loved ones.
Having an option to offer gift wraps in your store allows you to offer to your customers more than just a product, it allows your customers to send a gift. It’s a great deal in the festive season.
3. Use a rotating promo bars
In festive season it’s very likely that you will be running multiple offers on your store. If you are using a normal top bar on your store, you can only advertise one offer at a time.
A rotating promo bar allows you to announce multiple offers at one place. You can set multiple message to rotate periodically on a top bar of your store. This makes it super easy for your visitors to see what’s on offer and shop accordingly.
4. Change image on mouse hover
In holiday season visitors on your store tends to spend much less time as compared to the other time of the year. So, you need to optimize your store in a way that your visitors can find the right product with minimum effort. To achieve this, you can show a different image of the product on the collection pages/rows.
For example, in a clothing store, it’s important to show the design of the dress as well as how it looks on a model. It’s really great if we can show it on the collection page rather than showing it only on the product page. It also feels attractive to the user when the image changes on mouse hover.
5. Use a product image slider
In many Shopify theme, we see that on the product page we have to click on each of the thumbnails of product images to open them in a larger window. It often makes it very difficult for shoppers to check different images of a product.
The solution is to create an image slider in a way that when a visitors click one thumbnail on the product page, he/she can then browse all the images by just clicking Next or Previous on the same window. This makes browsing image much easier for visitors.
6. Show low stock alert
We all know that scarcity creates an urgency which helps to boost conversion. To use this psychological trigger, you should show the low stock alert on your store.
There are many fancy ways to show low stock by using various Shopify apps available in the market. However, if you need a clean and simple one matching with the theme of your store you can get it here from our small task menu.
7. Show available product variants in the collection page
With this feature, customers can check the sizes/colors/variants of a product on the collection page itself, without going to the product page. This makes it easy for visitors to find the right product without much effort.
The more you make it easy to shop the more is the chance of conversion.
8. Leverage loyalty
Converting one time shoppers into loyal customers is one of the biggest challenges. A well design loyalty program can help you inspire your customers to stay loyal to your brand for a longer period.
If you don’t have a loyalty program already, there are many Shopify apps you can pick from to quickly set up one.
Trust is an important factor for conversion. There are many ways like showcasing testimonials or having social proof to invoke trust.
For your store, it is important that you use only the trusted and the most secure payment gateways. While you are using the most trusted payment gateways, it’s great to showcase their logos on your store’s footer. It helps to create a sense of trust and boost conversion rate.
10. Capture emails with lead forms:
You know what, 70% of online shoppers do some online research before making a purchase.
It’s truer in the holiday season. You will see a huge portion of your traffic leaving your store without making any purchase. The best way to utilize this traffic is to capture the email ids of these visitors with lead generation forms. There are various strategies to build an email list. Yo need to pick the right one