How We Work Together – Our Awesome Team

The Carson team consists of many different individuals, from across the world. Our dedicated employees span across 24 time zones and speak over 12 languages! Each of us brings a unique perspective and personality to the team, and we wouldn’t have it any other way. As the digital work landscape changes, remote teams become more and more commonplace. Through trials and experimentation, Carson has come…

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Prepare your Valentine’s Campaign with Carson

Is your store prepared for Valentine’s Day? Though it’s an unofficial holiday, it’s quite a busy one for online shopping. According to the National Retail Federation, spending in 2019 reached $20 billion! An interesting statistic is that many people buy gifts last minute, with peak shopping days falling on Feb. 12 and 13. However, the 2 weeks preceding the 14th are when shopping starts ramping…

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Who Are the Best Influencers for Your Brand’s Marketing?

An incredible 89% of marketers say that ROI from influencer marketing is comparable to, or better than other marketing channels (Source: Big Commerce). Psychologically speaking, influencer marketing is more trustworthy and better received by audiences, according to Forbes.com. In fact, 83% of people trust their peers’ recommendations, compared to 62% who would trust a TV commercial. Influencer marketing is now a multi-billion dollar industry and…

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Drive Traffic to your Shopify Site in these 3 Steps

How do I drive traffic to my eCommerce site? This is one of the most common questions every online retailer asks.  No matter if you’ve just launched your online store or you want to attract your 50,000th customer, generating traffic to your site is a key part of growing your business. This is where everything starts. Your goal is to attract relevant audiences, engage them,…

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Which Products do People Buy Online the Most?

Online shopping has been a growing force since 1991, when the internet was opened to the public. Now, nearly 30 years later it had a higher market share than in-store shopping for the first time, according to the US Commerce Department. With this immense growth, it’s imperative for e-commerce businesses to know what items people are buying the most. Whether you’re just starting out or…

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Thank You 2019! What Did We Accomplish This Year?

This past year has been a whirlwind for Carson! As 2019 comes to an end, we want to thank all our customers for their support and for trusting us with their Shopify stores. Our goal has always been to provide small, one-hour tasks that other Shopify developers don’t always want to bother with. We go into 2020 with the same goal, but with some exciting…

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The Best Shopify Features Announced in 2019 and What’s Coming Up In 2020

Shopify released a couple of new features in the annual Shopify Unite conference in June 2019. The main focus of the event was addressing challenges that come along with the global expansion of commerce.  This article explores the most interesting new features and how you can use them to grow your business. From multiple currencies support to new designs, here are the Shopify updates you…

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Understanding Your Buyers’ Behaviour to Increase Conversions

If you understand the behaviour of your buyers, you unlock the key to your marketing and advertising plans. In this week’s article, we examine the business, psychological and emotional aspects of buyer behaviour. We will also recommend some helpful tools to track their online behaviour in your store. Remember, whether it’s an in-store or online shopping experience, the same triggers are at play. So, how…

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No Commitment Necessary! Get 50% Off a Single Task.

What Are Small Tasks? First things first. What sets Carson apart from other developers is the fact that we offer small tasks that take up to 1 hour to complete. While other Shopify Experts excel at large projects and total store overhauls, HeyCarson recognizes that sometimes all a store needs is a small tweak. In fact, this whole company was started because our founder Jonathan,…

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5 Ways to Prepare Your Shopify Store for Christmas

It’s the most wonderful time of the year! It’s also one of the busiest times of the year for both Shopify store owners and their customers. Black Friday and Cyber Monday are just the beginning – December is one of the most hectic shopping months. The buying continues pretty much up until the 25th, and while November is a busy month many people leave their…

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