4 Black Friday Marketing Strategies for New Shopify Stores

Since Black Friday is the biggest sales holiday, it’s crucial that upcoming Shopify stores plan their marketing right to bring more revenue and grow their business. With Black Friday just a few weeks away, online stores are pulling all the stops to ensure they get more visitors and even more sales. For a new and upcoming store, Black Friday might not be a priority. When…

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8 Last Minute Holiday Marketing Tips For Your Shopify Store

It’s go time: The holiday shopping season is here! With just 20 days left before Black Friday, 23 days until Cyber Monday and only 46 days left until Christmas, most eCommerce stores have already launched their holiday marketing campaigns – leveraging every selling opportunity available. But don’t worry if you didn’t get a chance to prepare for the holiday marketing  and waited until the last…

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6 Tips To Boost Holiday Email Marketing For Your Shopify Store

The sound that notifies that you received a new order at your Shopify store, is the sound that every store owner dreams to hear more and more. And with the holiday season already in, this is nonetheless most profitable (and busiest) quarter of the year for everyone who dabbles in online retail and eCommerce. Fig. As per a finding from Statista, the holiday retail sales value…

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10 Tips To Boost Conversion Of Your Shopify Store In This Holiday Season

The holiday season is officially here! This may have you excited, frightened, or a combination of both. With seasonal traffic set to spike and an increase in e-commerce sales opportunities, this is the perfect time to invest in conversion rate optimization. Last year, online sales during the holidays increased by 13%, and retailers are anticipating even more growth this year. With 92% of holiday shoppers…

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The First-Timer Problem & Your Store: What It Is, How To Beat It

Whether a dominant brand or a new Shopify site, all ecommerce stores face a sales problem — first time visitors probably don’t trust you.   Even with great marketing campaigns driving targeted traffic your way, that traffic is less likely to convert if they’ve never otherwise heard of you. That means weakened performance and money lost. In the real world, consumers rely on many things…

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How To Prepare Your Shopify Business For The Holiday Season – Part-1 (Prepare For Marketing)

It’s already October and the clocks are running fast toward the holidays. From Black Friday onward, holiday shopping season will be in full swing. Black Friday, Cyber Monday, Christmas…the mad rush of the holiday season.But, when you run an online store, the holiday onslaught means something much more: you’re about to enter the most profitable time of the year. Data from the National Retail Federation…

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Why & How To Use User Generated Content For Your Shopify Store – 3 Actionable Tips

User generated content (UGC) is something that e-Commerce sites can no longer afford to ignore. The power of user generated content for your brand is potentially huge. The big question that e-Commerce sites need to answer is ‘how do we harness user generated content for our brand?’ The good thing for you is, there are a few simple tactics you can put into place today…

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How To Streamline Social Media Checkout For Your Shopify Store To Boost Sales

At the tender age of 18 I packed up my life, put it in a bag, and moved from the UK to Hong Kong. It’s a huge move, right? Especially for someone who’s only just hit the age where they’re considered an “adult”. For the 2 years I was there I didn’t cook once. Every meal was from one of the street vendors, small diners,…

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AMP For Shopify – Boost Mobile SEO And Page Speed With Accelerated Mobile Pages

Today, some of the biggest problems facing Shopify store owners are SEO, page speed, and bounce rate.  Most site owners aren’t SEO experts or developers, and hiring your own development team or SEO agency can be an expensive endeavor.  On top of that, many Shopify plugins or themes are simply not ideal for mobile phones, leaving shops with an incredibly high bounce rate and painfully slow load times on…

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8 Psychological Pricing Strategies To Boost Conversion & Increase Profit Margin

Your customer is going to make a purchase decision based on two basic factors. The first is the quality of the product and the second is the pricing. Millennial audiences are much smarter and they always compare prices before they click on the buy button. You will make the worst decision of your life if you believe that your customers are always happy to pay…

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