7 Must-Have Functionalities for E-Commerce Stores

In this week’s blog, we take at 7 simple features that are a must for an e-commerce store. We will take you through the customer’s journey, from when they arrive in your store to when they complete their order. Each step has an opportunity to be made easier and smoother for your customers. From the homepage to the checkout page, there are functionalities that can…

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Optimizing your Footer & Header: Best Practices and Functionality

When visitors arrive at your site, they expect to see a header that allows them to navigate from page to page. As they scroll towards the bottom, they also expect a footer at the end of each page, which also contains important information. But what does each contain and why are they so important to an e-commerce site? In this week’s article, we answer that…

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Boo! Is Your Store Ready for Halloween?

Halloween, or All Hallow’s Eve has pagan roots celebrating the harvest and end of summer. Today it’s a worldwide phenomenon, celebrated by adults, kids, and even pets and is a fun night to get dressed up in a costume, indulge in some candy and scare someone. It’s also an $8 billion dollar a year industry (2018 data), with the average person planning to spend roughly…

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New Feature Rollout! Store Showcase is Here.

We’re always looking for new ways to innovate our subscriber’s dashboard experience. As of September 19th we’re launching an exclusive feature for HeyCarson subscribers, the Store Showcase. Have you ever seen a particular feature that you liked from another store and wondered “How did they do that?!”? Under the Store Showcase, you can find that out! Think of it as an exclusive online community, just…

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Building an Effective About and FAQ Page

Modern shoppers are increasingly concerned about whether business models and mission statements match their own values and priorities. They want to feel connected to their retailers and satisfied that retailer goals and concerns match their own, whether that be in concerns for the environment or product quality.  So, how can they know if this is the case? By checking out your About Us and FAQ…

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Cart & Checkout Pages: The Last Stop

After browsing a website, the last two stops of a customer’s shopping journey are a cart page and then a checkout page. It’s where a shopper often makes a final decision before either purchasing a product or abandoning their purchase. There are differences between cart and checkout pages, with each page providing a specific function during the shopping journey. In this article, we will cover…

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Collection Pages: Organizing Products the Right Way

In an age of overwhelming choice, how you organize your site plays an important part in the customer journey. This is where collection pages come into play. Simply put, collections are how you group products into categories. For example, a clothing store might organize collections by categories such as men’s and women’s clothing. Further collection pages might then be divided into types of clothing, like…

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Pages That Sell: Building an Effective Product Page

Congratulations! The visitor to your site has arrived at the product page, which is often the last place they’ll visit during their purchasing journey. This is where they make the decision to buy your product, so you’ve got one goal on a product page: Get your customer to hit click the “Buy” button before they proceed to the checkout page. Presenting your product in the…

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