Understanding Your Buyers’ Behaviour to Increase Conversions

If you understand the behaviour of your buyers, you unlock the key to your marketing and advertising plans. In this week’s article, we examine the business, psychological and emotional aspects of buyer behaviour. We will also recommend some helpful tools to track their online behaviour in your store. Remember, whether it’s an in-store or online shopping experience, the same triggers are at play. So, how…

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No Commitment Necessary! Get 50% Off a Single Task.

What Are Small Tasks? First things first. What sets Carson apart from other developers is the fact that we offer small tasks that take up to 1 hour to complete. While other Shopify Experts excel at large projects and total store overhauls, HeyCarson recognizes that sometimes all a store needs is a small tweak. In fact, this whole company was started because our founder Jonathan,…

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5 Ways to Prepare Your Shopify Store for Christmas

It’s the most wonderful time of the year! It’s also one of the busiest times of the year for both Shopify store owners and their customers. Black Friday and Cyber Monday are just the beginning – December is one of the most hectic shopping months. The buying continues pretty much up until the 25th, and while November is a busy month many people leave their…

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3 Easy Tips on How to Be More Productive Through Organization

Being organized as a Shopify store owner is crucial to productivity and success. As the owner of a small business, you often have to wear several hats at once – you’re both the art director and the accountant, the customer service rep and the social media manager. That’s a lot of responsibility for one person! Time is also of the essence – there is a…

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7 Easy Steps to Improve Customer Engagement in 2020

Customer engagement is an important connection between your business and your customers. A strong customer engagement strategy can skyrocket your business’ growth and loyalty. And the main goal of every customer engagement strategy is to create an emotional connection with customers in order to encourage them to involve themselves with your business and interact in the experiences that you create for them as an online…

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4 Tips for Working with Designers & Developers

As an online store-owner, you’ll often find yourself outsourcing design, development and content creation jobs to freelancers. There’s a certain level of trust that must exist between yourself and the person you are giving responsibility to create something for your business. Finding the right person for the job from the multitude of available options can be daunting. Luckily Shopify has done some of the vettings…

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A Special Message from our Founder – Our Sister Company Has a New Parent!

Hi Carsoneers! Jon here, founder at Carson.  It’s been a busy couple of weeks for us. As some of you may already know, under the Carson eCommerce brand we operated HeyCarson.com and Storetasker.com This week we finalized the sale of the Storetasker business to another amazing group, Lorem. Read the announcement here. These two services seem similar to many, but each has unique offerings that…

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5 essential tasks to automate on Shopify now for better operating your online business

Most of the successful business will often tell you “every minute spent organizing, an hour is earned.”  so ask yourself…are you organizing your business to the optimum?  Especially if you’re into dropshipping then you need to go the extra mile in organizing your orders since you are dependent on the third party for delivering a product to your customer. Research shows that nearly 83% of…

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Is Your Shopify Store Ready for Black Friday?

This year, Black Friday takes place on November 29th and is arguably one of the most important shopping days of the year for e-commerce businesses. Considered the start of the holiday shopping season, it’s also the biggest shopping day of the year for Americans. While brick-and-mortar stores rake in huge profits, online shopping has been overtaking in-person shopping, with consumers spending in $6.2 billion in…

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Product description examples that convert: Black Friday Checklist

Blast through their barriers, shatter their defenses, gain their trust! In 10 seconds or less. This is what’s needed to convince your site visitor that your brand is the right fit for them. And it starts with compelling product descriptions. Product descriptions need to guide the reader on an informative, thought-provoking or emotional journey. At the end of the journey, if your content is good…

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