Pages That Sell: Building an Effective Product Page

Congratulations! The visitor to your site has arrived at the product page, which is often the last place they’ll visit during their purchasing journey. This is where they make the decision to buy your product, so you’ve got one goal on a product page: Get your customer to hit click the “Buy” button before they proceed to the checkout page. Presenting your product in the…

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Building an Intuitive and Beautiful Homepage

E-commerce is a visual world, where customers come to your site expecting beautiful images of your product, simple navigation and easy to find information about your company. An impressive homepage is the first step to conversion. Aesthetics and First Impressions Every visitor to your site is a potential customer, so we don’t need to tell you how important first impressions are. A homepage that seamlessly…

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Customer Success Stories: Four Point Puzzles

We work with some pretty unique Shopify business owners. Their passion, dedication, and creativity always amaze us. This is a new blog series, where every Monday we will be highlighting some of the amazing people we work with and how HeyCarson was able to bring their e-commerce dream to reality. We will be asking these Shopify store owners a series of questions about their business…

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HeyCarson has a New Look!

Drum roll, please…We are unveiling our new website! Don’t worry, our services haven’t changed (but they’ve definitely improved) – it was simply time for an updated look that reflected our growth as a company over the last 4 years. This major redesign took months of work and dedication from our internal team as well as other professionals outside the company. The result is a website…

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Metrics that Matter: Which Data is Crucial for E-Commerce Stores

Think of metrics as tools that give you critical information about the health and state of your e-commerce store. They can also be useful in identifying strengths and weaknesses and diagnosing problems. While eCommerce provides consumers with the benefits of convenience and choice, the power of eCommerce brands lies in their data. Emma Miller, a Senior Editor at Bizzmark, calls metrics the “one thing that…

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CarsonDash – Where You’re in Control

This week we’re taking a look at ourselves, specifically – the CarsonDash. It’s the command center of your account – where you submit a task, monitor its progress and chat with the developer working on your task. The unique features of CarsonDash allow our customers to easily communicate with our team and keep track of everything that’s going on in their account. We created the…

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What Happened at Shopify Unite 2019?

For those who don’t know, Shopify Unite is a yearly conference for developers and partners that takes place at a different location around the globe. This year was the largest gathering yet, taking place in Toronto last month. We were lucky enough to have attended and had the chance to network, hear new announcements and connect with other Shopify experts. In this article, we cover…

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8 Trends for E-commerce Delivery in 2019

The e-commerce B2B market is expected to grow to almost $7 trillion by 2020 with retail e-commerce sales likely to reach almost $500 billion by 2021. With such impressive figures, many companies are set to ride the e-commerce wave. Companies are using technology to help them satisfy the ever-growing demand for faster and cost-effective delivery. However, they are still finding it difficult to tackle first…

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