4 Tips for Working with Designers & Developers

As an online store-owner, you’ll often find yourself outsourcing design, development and content creation jobs to freelancers. There’s a certain level of trust that must exist between yourself and the person you are giving responsibility to create something for your business. Finding the right person for the job from the multitude of available options can be daunting. Luckily Shopify has done some of the vettings…

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A Special Message from our Founder – Our Sister Company Has a New Parent!

Hi Carsoneers! Jon here, founder at Carson.  It’s been a busy couple of weeks for us. As some of you may already know, under the Carson eCommerce brand we operated HeyCarson.com and Storetasker.com This week we finalized the sale of the Storetasker business to another amazing group, Lorem. Read the announcement here. These two services seem similar to many, but each has unique offerings that…

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5 essential tasks to automate on Shopify now for better operating your online business

Most of the successful business will often tell you “every minute spent organizing, an hour is earned.”  so ask yourself…are you organizing your business to the optimum?  Especially if you’re into dropshipping then you need to go the extra mile in organizing your orders since you are dependent on the third party for delivering a product to your customer. Research shows that nearly 83% of…

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Is Your Shopify Store Ready for Black Friday?

This year, Black Friday takes place on November 29th and is arguably one of the most important shopping days of the year for e-commerce businesses. Considered the start of the holiday shopping season, it’s also the biggest shopping day of the year for Americans. While brick-and-mortar stores rake in huge profits, online shopping has been overtaking in-person shopping, with consumers spending in $6.2 billion in…

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Product description examples that convert: Black Friday Checklist

Blast through their barriers, shatter their defenses, gain their trust! In 10 seconds or less. This is what’s needed to convince your site visitor that your brand is the right fit for them. And it starts with compelling product descriptions. Product descriptions need to guide the reader on an informative, thought-provoking or emotional journey. At the end of the journey, if your content is good…

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Welcome to Shopify Entrepreneurs. Please read before posting!

Thanks for joining us! Launched in February 2015, Shopify entrepreneurs has grown to be the largest, most active, unofficial Shopify seller community online. The community has inspired thousands of Shopify entrepreneurs around the world. This is the spirit of our community. ‘’Give more than you receive’’ — The Entrepreneurs Imperative. Read on if you really want to 10x your business and get the most from our vibrant…

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How to Pick the Right Brand Colors for Maximum Impact?

Whether you’ve just started your online retail business or you’re looking for ways to rebrand, your marketing methods should be chosen carefully. Creating a name and logo that will help your target market easily recognize you as a business will make your brand distinguishable from your competitors. It will also help your customers form impressions about you. So make it count! There are many elements…

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Optimizing your Blogs & Articles for the Right Kind of Traffic

If you don’t have a blog for your e-commerce website, you are missing out. Not only does having a blog position you as an industry expert, but it also drives more traffic to your site through SEO. Having a blog is a simple way of adding value to your customers and showing off your brand’s personality. You can host your blog on several major platforms…

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7 Must-Have Functionalities for E-Commerce Stores

In this week’s blog, we look at 7 simple features that are a must for an e-commerce store. We will take you through the customer’s journey, from when they arrive in your store to when they complete their order. Each step has an opportunity to be made easier and smoother for your customers. From the homepage to the checkout page, there are functionalities that can…

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Optimizing your Footer & Header: Best Practices and Functionality

When visitors arrive at your site, they expect to see a header that allows them to navigate from page to page. As they scroll towards the bottom, they also expect a footer at the end of each page, which also contains important information. But what does each contain and why are they so important to an e-commerce site? In this week’s article, we answer that…

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